The
#SipBlack
Challenge
The #SipBlack Challenge is a call to action for you to be intentional about purchasing Black-owned beverage brands and supporting their founders.

Why it matters:
The food and beverage industry is currently a $506 billion market and is expected to hit $857 billion by 2025. The number of Black-owned brands tapping into a significant amount of the revenue flowing through this industry is nominal. Not because they don't exist, but because many consumers don't know about them.

Together, we can change that.

Accept the Challenge
  1. Replace and Recommend: I will replace one beverage brand I regularly purchase with a Black-owned brand. I will also recommend the Black-owned brand to my friends and family.

  2. Sip and Share: I will try (sip) new Black-owned beverages and share my reviews with friends and family.

  3. Request and Demand: I will request -- demand if required -- that my favorite Black-owned beverage brands be available at my local bars, restaurants, and retail stores.
👉🏾 Check out our growing list of Black-owned beverages!

Challenge
Your Network
Now that you've accepted the challenge, it's time to share your commitment with friends and family. Download the photo below and share it on social media, text it to your contacts, and encourage others to take the challenge with you.
Image to Share with Friends and Family
Click here to download this and other sharable images.
Social Media and Text Prompts
For Instagram and Facebook:
I accept @SippingBlackOnly's #SipBlack Challenge and pledge to intentionally purchase Black-owned beverage brands. Join me! sipblackonly.com/sipblackchallenge
For Twitter:
I accept @SippinBlackOnly's #SipBlack Challenge and pledge to intentionally purchase Black-owned beverage brands. Join me! sipblackonly.com/sipblackchallenge
Intentionally elevating Blackness one cork, one pour, and one sip at a time.