Sip Black
Buy Black
Support Black

Community. Intention. Legacy.
Celebration. Culture.

A community of Black-owned beverage enthusiasts committed to intentionally elevating Blackness one cork, one pour, and one sip at a time.

Demetra Harris, Founder & CEO

“We’re sipping Black-owned beverage brands only. It is a movement driving behavioral transition -- to intentionally support Black-owned businesses. I want to change the mindset of consumers and challenge what’s considered conventional. Normalize Black-owned brands. We are the mainstream.”

The #SipBlack Challenge

Persistence Despite Disparity

Black citizens comprise approximately 14% of the U.S. population, but make up just 2% of the country’s 5.7M businesses. There's a clear disparity.

Across the U.S. beverage industry:

• Less than 1% of the country's 11,000+ wineries are Black-owned or have a Black winemaker, and
• Less than 1% of the ~8,500 craft breweries are Black-owned.
  

Source: Brookings, 2020; Oprah Daily 2022; Brewers Association. 2019

Shop with Intention

The number of Black-owned beverages available at your local retailer, bar, and restaurant has grown dramatically since 2020. There is clear consumer demand and desire to shop Black brands. But there is still work to do.

Intentionally purchasing Black-owned brands is key to driving growth for them. Take The #SipBlack Challenge and pledge to be an active part of that growth.

Intentionally elevating Blackness one cork, one pour, and one sip at a time.