Community. Intention. Legacy.
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A community of Black-owned beverage enthusiasts committed to intentionally elevating Blackness one cork, one pour, and one sip at a time.
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Persistence Despite Disparity
Black citizens comprise approximately 14% of the U.S. population, but make up just 2% of the country’s 5.7M businesses. There's a clear disparity.
Across the U.S. beverage industry:
Source: Brookings, 2020; Oprah Daily 2022; Brewers Association. 2019
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Shop with Intention
The number of Black-owned beverages available at your local retailer, bar, and restaurant has grown dramatically since 2020. There is clear consumer demand and desire to shop Black brands. But there is still work to do.
Intentionally purchasing Black-owned brands is key to driving growth for them. Take The #SipBlack Challenge and pledge to be an active part of that growth. |
policies
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